Archive for holiday marketing tips

small-business-loan-oprah-favorite-things-holiday-marketingIn ode of Oprah’s favorite things, here are my top holiday marketing ideas for your business.  These ideas increase sales and customers by putting you in the forefront of the competition.

Donate a Percentage of Profits

It is time to give back to the community, causes and non-profits.  Choose one that means something to your business, staff, employees and give a portion of profits to it.  This is a win-win situation.  It drives public attention to your product and the cause.  It lets people know when they buy your product they are also helping raise funds for a worthy foundation.

Provide Giveaways

By placing your product as a giveaway for a local company holiday party, you are putting your product in the face of potential consumers.  It is an effective way to spread the word about your services.  If your target market includes teenagers, donate to a high school holiday event.  If your business caters to college students get involved with a well-known sorority or fraternity on campus.  Is your product for working parents?  Donate a gift giveaway to a daycare.

There are different tactics to get your product in front of your target market.  Use these holiday marketing ideas to lure potential and repeat clients.

To receive additional funding for holiday marketing plans, talk to one of our small business loan or unsecured business loan experts today!

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The holidays are a great time for families…and businesses. Retail stores see an increase in profits throughout the seasonal shopping madness. The promotions and sales peak consumers’ interests, while the display entices people to walk in and spend money adding to your necessary cash flow. Experts agree to bring up sales, your display needs to ooze holiday savings. Here is a guideline to follow ensuring your marketing visuals in the store are appealing enough to achieve effective results.

Create a Focal Point

Every retail store window has a focal point. This can vary depending on your products. If you specialize in shoes then highlight winter boots for sale in the window. The idea is to make a consumer’s eyes go straight to the specials, and the merchandise you want moved out of the store during the holiday rush.

Use lights and signage to reel the client in. Think of what makes you stop and look when walking by a store window. Adapt these same techniques to your store.

Produce Signage Promoting Bonus Gifts

The holidays are the time for small businesses to outshine large department stores. Provide bonus gifts with the purchase of something from your boutique making you stand out.

The bonus gifts could also be in the form of buy 2 get 1 free or spend $50 and get $10 off entire purchase. Consider what tactic to use prior to creating your storefront. Then stage it accordingly. It is a great way to get people to enter, browse and buy from you.

No matter what holiday promotion, sales or deals you advertise, your small business needs the funds to execute it properly. Talk to our small business loan expert today!

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