Archive for Customer Service

customer-serviceNo matter what business field you are in the key to success is through providing excellent customer service through your small business.  However, it is surprising how many businesses drop the ball when it comes to excelling at it.  Many corporations tend to forget the basics.  During these rough economic times, you cannot afford to lose any customers, new or old.  Therefore, you must keep these simple customer service rules into play while communicating with consumers ensuring your client base returns, repeatedly.

Communication is essential towards building customer relations.  It keeps your clients informed the entire way through.  Do not wait for a customer to connect with you before sending out communication. The communication may be about sales specials, newsletters regarding events occurring, status of products bought by the consumer and customer feedback surveys.  As long as you are communicating with customers then he/she never forgets your presence.  With today’s technology, this is the easiest of customer relation tasks to achieve.  For there are cell phone apps, emails, Facebook, Twitter, and other social media marketing tactics available.

Along the same lines as communication, do not lie to a patron.  Do not tell a buyer that the item ordered has been shipped when it is clearly still sitting in the warehouse.  A client trusts a business that tells the truth and admits to making a mistake rather than a company trying to hide and cover up blunders.

Furthermore, listen to your customers.  If your customer needs assistance resolving a specific issue, resolve it.  If your customer orders something different from what is received, fix it.  Pay attention to a customer’s words and cater to him/her accordingly.

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Retailers and small business owners have been hit hard due to consumers cutting back on spending.  The recession is painfully reaching every industry worldwide.   Therefore, what do retailers do in 2010 differently than in the past? How do businesses stay afloat during these disheartening economic times?  What are the business trends to follow?  There are key elements present in big box retail chains allowing sales to remain while others falter.

Concentrate on Consumer Ease

Successful retailers separate themselves from the rest of the pack by focusing on customer convenience.  These businesses have examined consumer behavior and traits.  They have asked themselves if consumers prefer to purchase the items in the store or online.  If the answer is online then the flourishing businesses are ensuring the service is available.  It helps make certain earned profits occur regardless of the economic climate.

Provide Value

Consumers are aggressively seeking the best deals no matter how seemingly insignificant the purchase may appear.  Therefore, businesses aware of this trend are thriving.  For the profitable retailers are constantly comparing prices with competitors and pricing accordingly.  Furthermore, offering a benefit at a lower cost than others results in customers flocking.  The big box retailers of today know this model and emulate it better than the rest.  It is why big box retailers are ringing up sales, while other business doors are closing.

Promote Unique Brand

Target has affiliated itself with designers who create lines specifically for Target only.  Fry’s Grocery Stores sell Kroger Signature brand products.  Safeway has Eating Right as its original brand found only in Safeway affiliated stores.  These are examples of creating, developing, promoting, and, ultimately, selling a unique brand.  It keeps these retailers distinguished from other competitors in similar fields.

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