Mar
03

Take a Cue on Branding from Donald Trump

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unsecured-business-loan-small-branding-tips-donald-trumpDonald Trump is the king of branding.  He knows how to make his brand into a household name.  It was not an easy task for him to reach such grandiose status, but there are lessons to learn from his branding accomplishments.  Here are the top three branding tips for your start-up company.

Choose Your Employees Wisely

Forget about the logo and concentrate on hiring employees.  Your employees are your brand.  They represent you.  Do not skim on salaries to save money.  Unfortunately, in business you do get what you pay for.  Hire the best in their selective department.  If a candidate is known for customer service, then hire him/her for that particular division.  Allow your employees to exhibit their expertise in a specific area.  It makes your company outshine the competition.

Stay True to Your Word

Do what you say and say what you mean.  It is the cardinal rule of any bond taught at a young age.  Donald Trump implemented this lesson by spreading the word about providing luxurious, high-end real estate property and delivering on it.  This is essential to customers.  They want to know your words and actions match.  Without this step, your brand means nothing.

Create a Professional Website

Your website is a part of your branding.  It exemplifies your vision, services, product and company.  If it is not up to par, then people shy away from hiring you.  Additionally, make the website relevant and fresh.  Replace old pictures of discontinued products with relevant images.

Branding is vital to the success of your start-up business.  To find out how to attain funding, call one of our unsecured business loan or small business loan experts today.

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