Archive for March, 2011


The Secret to Cold Calling

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unsecured-business-loan-cold-calling-tipsSome sales representatives would rather undergo a root canal than partake in cold calls.  It is not the easiest task to undergo, but for certain businesses it is the fastest way to success.  This ancient practice works, but the key is uncovering the secrets to how to make cold calls work for you.  Here are the top two cold calling tips to share with your sales team today.

What to Use for Your Opening Statement?

A poor opening statement is the death of a cold call.  If you ask an open-ended question, then you give the person on the other end a chance to say no and hang up quickly.  Instead, conduct research and base your cold call introduction statement from the information acquired.

For instance, if the “lead” provided recently moved into a new office building and you are pitching commercial cleaning services, start with a statement reflecting these facts.  It allows the person to engage in a two-way conversation.  Just remember to state how the program benefits or saves the receiver money.  This gets a person’s attention keeping him/her on the phone long enough to hear your entire pitch.

Avoid Calling in the Afternoon

Schedule your cold calls first thing in the morning.  Too many people are not home, busy and out of the office as the day progresses.  The morning is the best chance for you to achieve a sale.

Cold calling is one way to increase sales for your small business.  You just need to know how to execute it properly to be effective at it.

If your business is struggling to make ends meet, talk to one of our unsecured business loan or small business loan experts today.

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unsecured-business-loan-small-branding-tips-donald-trumpDonald Trump is the king of branding.  He knows how to make his brand into a household name.  It was not an easy task for him to reach such grandiose status, but there are lessons to learn from his branding accomplishments.  Here are the top three branding tips for your start-up company.

Choose Your Employees Wisely

Forget about the logo and concentrate on hiring employees.  Your employees are your brand.  They represent you.  Do not skim on salaries to save money.  Unfortunately, in business you do get what you pay for.  Hire the best in their selective department.  If a candidate is known for customer service, then hire him/her for that particular division.  Allow your employees to exhibit their expertise in a specific area.  It makes your company outshine the competition.

Stay True to Your Word

Do what you say and say what you mean.  It is the cardinal rule of any bond taught at a young age.  Donald Trump implemented this lesson by spreading the word about providing luxurious, high-end real estate property and delivering on it.  This is essential to customers.  They want to know your words and actions match.  Without this step, your brand means nothing.

Create a Professional Website

Your website is a part of your branding.  It exemplifies your vision, services, product and company.  If it is not up to par, then people shy away from hiring you.  Additionally, make the website relevant and fresh.  Replace old pictures of discontinued products with relevant images.

Branding is vital to the success of your start-up business.  To find out how to attain funding, call one of our unsecured business loan or small business loan experts today.

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unsecured-business-loan-small-tips-client-relations-improve-buildThe goal of running any business is to build and maintain positive relationships with your clients.  It is what defines your company as a success.  Here are the top three tips on how to establish an effective client bond.

Assist in Your Client’s Success

Becoming an active participant in your client’s success escalates you into new heights.  If your customer is putting on a conference and you supply the audio and visual equipment contributing to the success of the event, then the client remembers your involvement.  The customer spreads the word about your dedication to making the event a huge triumph.  This relates to whatever industry you are in.  If you help your client land a momentous sale, event or meeting the client continues to return to your services.

Inquire about Client’s Needs

Whenever you interact with your clients ask about their specific industry/business.  Find out what is on their wish list to make their jobs easier and more efficient.  Take that information back with you to your company and discover if there is a way to fill in the missing gap.  It is one way to stay a step ahead of the competition, and keep your customers coming back for more.

Ask about Business Progression

This step takes two minutes and makes a significant impact on your end sales.  Talk to your clients about how their businesses are moving along.  Is it a slow time for them?  Are they struggling to make ends meet?  If so, then create a special promotional deal for them saving them money.  Alternatively, if their business has increased answer their expansion needs by supplying additional services, products and space.

For more information on how to fund your small business needs, talk to one of our unsecured business loan experts today!

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Categories : small business tips
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