Archive for small business tips
The Secret to Cold Calling
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Some sales representatives would rather undergo a root canal than partake in cold calls. It is not the easiest task to undergo, but for certain businesses it is the fastest way to success. This ancient practice works, but the key is uncovering the secrets to how to make cold calls work for you. Here are the top two cold calling tips to share with your sales team today.
What to Use for Your Opening Statement?
A poor opening statement is the death of a cold call. If you ask an open-ended question, then you give the person on the other end a chance to say no and hang up quickly. Instead, conduct research and base your cold call introduction statement from the information acquired.
For instance, if the “lead” provided recently moved into a new office building and you are pitching commercial cleaning services, start with a statement reflecting these facts. It allows the person to engage in a two-way conversation. Just remember to state how the program benefits or saves the receiver money. This gets a person’s attention keeping him/her on the phone long enough to hear your entire pitch.
Avoid Calling in the Afternoon
Schedule your cold calls first thing in the morning. Too many people are not home, busy and out of the office as the day progresses. The morning is the best chance for you to achieve a sale.
Cold calling is one way to increase sales for your small business. You just need to know how to execute it properly to be effective at it.
If your business is struggling to make ends meet, talk to one of our unsecured business loan or small business loan experts today.
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Take a Cue on Branding from Donald Trump
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Donald Trump is the king of branding. He knows how to make his brand into a household name. It was not an easy task for him to reach such grandiose status, but there are lessons to learn from his branding accomplishments. Here are the top three branding tips for your start-up company.
Choose Your Employees Wisely
Forget about the logo and concentrate on hiring employees. Your employees are your brand. They represent you. Do not skim on salaries to save money. Unfortunately, in business you do get what you pay for. Hire the best in their selective department. If a candidate is known for customer service, then hire him/her for that particular division. Allow your employees to exhibit their expertise in a specific area. It makes your company outshine the competition.
Stay True to Your Word
Do what you say and say what you mean. It is the cardinal rule of any bond taught at a young age. Donald Trump implemented this lesson by spreading the word about providing luxurious, high-end real estate property and delivering on it. This is essential to customers. They want to know your words and actions match. Without this step, your brand means nothing.
Create a Professional Website
Your website is a part of your branding. It exemplifies your vision, services, product and company. If it is not up to par, then people shy away from hiring you. Additionally, make the website relevant and fresh. Replace old pictures of discontinued products with relevant images.
Branding is vital to the success of your start-up business. To find out how to attain funding, call one of our unsecured business loan or small business loan experts today.
2 Small Business Mistakes Leading to Doom
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Understanding your customers is a big part of small business success, but there are some traps companies fall into. They tend to believe myths about their customers that need to be proven false. Once these untruths are revealed, it is easy to follow a positive path where customers and businesses gain a mutually beneficial relationship. Here are the top two negative assumptions companies make about clients, which should be avoided to gain longstanding success.
Customers Want Cheap Products
Big companies assume customers want one thing and that is cheap products. This is not true. Customers want reliable, effective and solid products for a good price. This does not mean he/she wants to spend money on the cheapest electronic, which lasts only a month before falling apart. Consumers want quality. Do not put out the cheapest product that does not attain results. Instead, put out the best solid product achieving results for the best competitive price.
Customers Complain due to Business Ignorance
Customers understand you are running a business. Otherwise, they would not be communicating with you. Do not reply to an unsatisfied customer with a comment related to not comprehending how a business is run. I personally cannot stand when businesses address a negative situation with, “What do you think we are running here a non-profit?” Nothing good will come out of such an inquiry. Concentrate on what the client is complaining about and answer the dilemma without the sarcasm. Give your customers credit. They may not run their own business, but they already know the distinction between running a business and a non-profit organization.
If your small business it tight on cash, contact one of our unsecured business loan or small business loan experts today!
