Archive for small business marketing

Oct
04

How to Market Your Small Business

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Already on Target with a Small Business Loan?



Time to Implement Marketing

Marketing a small business is not tough to do with a small business loan, if you know how.  Here are some simple tips on how to maximize your marketing efforts.

Referrals

Referrals are the number one way to build a business.  Expand your client list by giving customers incentives to bring in their friends.  If you are a clothing boutique, then let current customers know they will receive a discount on purchases.  If you are a golf course, then let repeat clients know you will reduce course fees in exchange for sending new customers your way.   As long as you offer an incentive to your present clients, then referrals work no matter what field you are in.

Social Media

Social media marketing will give you the biggest bang for your buck.  You will attain the most customers in a brief amount of time for a reasonable price.  It gives you the opportunity to interact with potential and returning customers on a mass level that was non-existent before.  Many small businesses have seen a significant growth through using social media.

Volunteer

Volunteering is a good way to get the word out about your business.  For instance, if you are a printing company just starting out, and there is a local charity event occurring, then volunteer your services to print out the invitations and programs.  In exchange, receive name recognition throughout the event.  This  is a great way to show other business leaders who need your services that you exist.  It also exhibits your product and services.

If your small business is in the process of expanding and needs additional cash flow, talk to one of our experts today!

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Cost Effective Marketing Techniques

When running a small business during a recession, you need to think about how to expand your business without overspending.  Re-strategize ways to lower costs but still bring in business through marketing techniques that do not have high expenses.  Here are a few ideas to help you achieve this goal.

Track Your Marketing Material

One way to ensure marketing efforts are working is to code your marketing, advertising and promotional material.  It is a good way to measure the marketing effectiveness used.  For example, if your business has placed an online special where the consumer brings in a coded advertisement to receive a specific promotion, then you are able to track it.  Thus, if you have not received any coded ads, then you know the marketing idea is unproductive, and it is time to go back to the drawing board.  Coded material is a means to maximize hard work and not be wasteful on a marketing technique with poor return.

Bundle Your Services

This is frequently seen with cable companies offering digital phone, cable and internet services together.  They tend to offer bundled products and/or services saving consumers’ money in the end.  The same concept may be applied to your business.  Think about how you are able to offer the best services for the money.   Is there a way to bundle your service to your customers?  What bundled services would benefit your target market?  Consider what exhibits great value to your customers and create an appealing package for your clients.

These are two examples of cost-effective marketing techniques you may implement in your business.  It will save you time and money in the long run making certain you are earning profits even during a recession.

If your small business still needs outside funding to stay in business and cover operating costs, then check out an unsecured business loan today.

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